New cells, youthful life: the fundamental of living
In 1665, Robert Hooke (1635 - 1702) first discovered cells by examining the pore-like structure of a cork twig. This marks the first visual of biological organisms. Hooke went on to publish Micrographia, a book describing his microscopic and telescopic observations.
Soon after, Dutch tradesman Antonie van Leeuwenhoek (1632 - 1723), continued the research of cells after being inspired by Micrographia, earning himself as the first microbiologist.
In 1831, scientists in England discovered that there were 2 types of cells: Prokaryotic and Eukaryotic.
Between 1830 to 1839, German agriculturist Matthias Jakob Schleiden (1804 - 1881) and psychiatrist Theodor Schwann (1810 - 1882) combined their efforts in cell studies which led them to understand the importance of cell function. It is then known that cells are what human beings are made up of. Life originates from cells.
Nature nurtures all things on Earth; cells nurture all lives.
Cells reproduce through the process of mitosis; one cell dividing itself into two similar cells. This activity replicates itself to form a living body.
During growth, the cells in our body never stop proliferating and repairing. With cells deteriorating and reproducing, our body maintains its healthful state. As our body advances with age, cells start to age too.
Ancient to modern methodology: rolling back the years
ZÉLL-V Cellular Therapy consists of a range of high-tech cell-based products specially formulated through the use of the most advanced Swiss and German biotechnology to meet human race’s need for anti-ageing and the prolongation of youthfulness.
Where we stand today
ZÉLL-V is a leader in therapeutic cellular therapies for anti-ageing, beauty and optimum health established by Ruyi Holdings Sdn Bhd in 2007 in Kuala Lumpur, Malaysia. Since then, ZÉLL-V has expanded to other parts of the world, with a prominent presence in various countries, namely Germany, Switzerland, the United States, Singapore, Brunei, Vietnam, Indonesia, Greater China, as well as Lebanon, bringing health, vitality and beauty to countless people in the world.
ZÉLL-V International Headquarters located in Singapore serves as the point of import and export for all our products in order to ensure the highest safety and quality control standards. ZÉLL-V Wellness Hub – the Rejuvenation Centre of Asia – is established in 2016 in Kuala Lumpur (nearby Mid Valley Megamall) to provide holistic health care through screening, education and treatments.
ZÉLL-V model of success
The exceptional success that ZÉLL-V has today is largely due to its unique business model – the ZÉLL-V 5 Pillars of Success:
Medical Technology & Quality Assurance
As a health product, collaboration with professional medical experts elevates ZÉLL-V brand image, product quality as well as customers’ confidence. These international medical scientists, after over 70 years of scientific research, has formulated an exclusive cell therapy preparation to provide the human body with optimal restoration, thus meeting the need for health maintenance and anti-ageing worldwide.
Luxury Brand Strategy
All along, ZÉLL-V is being positioned as a luxury brand coveted by people from all walks of life through various channels – newspapers, magazines, television, billboards, V-Star Star Search contest, event sponsorship, signature stores set up in premium retail centres, etc.
Education & Training
Proper information and knowledge are continuously imparted to our staff and customers through seminars, one-to-one consultations and telemarketing. Proper education and training will enable the staff and customers to have a proper understanding of cellular therapy and health maintenance while building strong and long-lasting customer relationships.
Customer Care & Service
By serving customers with sincerity through telemarketing, telesales and aftersales service, we help them to achieve a healthy lifestyle instead of merely selling a product. This helps to forge a long-term relationship with our customers.