New cells, youthful life: the fundamental of living

In 1665, Robert Hooke (1635 - 1702) first discovered cells by examining the pore-like structure of a cork twig. This marks the first visual of biological organisms. Hooke went on to publish Micrographia, a book describing his microscopic and telescopic observations.

Soon after, Dutch tradesman Antonie van Leeuwenhoek (1632 - 1723), continued the research of cells after being inspired by Micrographia, earning himself as the first microbiologist.

In 1831, scientists in England discovered that there were 2 types of cells: Prokaryotic and Eukaryotic.

Between 1830 to 1839, German agriculturist Matthias Jakob Schleiden (1804 - 1881) and psychiatrist Theodor Schwann (1810 - 1882) combined their efforts in cell studies which led them to understand the importance of cell function. It is then known that cells are what human beings are made up of. Life originates from cells.

Nature nurtures all things on Earth; cells nurture all lives.

Cells reproduce through the process of mitosis; one cell dividing itself into two similar cells. This activity replicates itself to form a living body.

During growth, the cells in our body never stop proliferating and repairing. With cells deteriorating and reproducing, our body maintains its healthful state. As our body advances with age, cells start to age too.

Ancient to modern methodology: rolling back the years

ZÉLL-V Cellular Therapy consists of a range of high-tech cell-based products specially formulated through the use of the most advanced Swiss and German biotechnology to meet human race’s need for anti-ageing and the prolongation of youthfulness.

Where we stand today

All ZÉLL-V products have received various quality and safety accreditation from countries all over the world, including the United States, Europe, New Zealand, Switzerland, Germany, etc., earning the brand a solid, world-class reputation.

ZÉLL-V is a leader in therapeutic cellular therapies for anti-ageing, beauty and optimum health established by Ruyi Holdings Sdn Bhd in 2007. Since then, ZÉLL-V has expanded from Malaysia to Singapore and other parts of the world, with stores established in premium shopping centres including Pavilion KL and Marina Bay Sands Singapore.

Today, ZÉLL-V is a renowned global brand with signature stores set up in various countries, namely Germany, Switzerland, the United States, Singapore, Malaysia, Brunei, Vietnam, Indonesia, China, Hong Kong, Macau, Lebanon as well as Taiwan, bringing health, vitality and beauty to countless people worldwide.

ZÉLL-V model of success

The exceptional success that ZÉLL-V has today is largely due to its unique business model – the ZÉLL-V 5 Pillars of Success: